![]() ![]() The device then dispenses the right dose of hair color and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair. L’Oréal’s BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences” said Barbara Lavernos, deputy chief executive officer, in Charge of Research, Innovation and Technology.ĭeveloped in response to consumer needs and refined over a five-year period, Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a hair color. “Our century-long, deep experience and leadership in hair coloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the hair coloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of hair coloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired hair color results anywhere in the world. ![]() The company also introduced Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities. Ahead of CES 2022, the L’Oréal Group has unveiled its latest beauty tech innovation intended to reinvent the hair coloration category: Colorsonic, a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home.
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